Reader Profile

An author needs to create a reader profile to focus their marketing efforts. I've heard this so many times. You don't want to spend time on LinkedIn, for example, only to find out the majority of your potential readers don't use it. Makes sense.

I've read Get Know Before the Book Deal and did a lot of Google searching and yet I couldn't find specific ways to create a profile of my potential readers. The one tip I found was to think about myself as the reader because we write what we want to read but does that work for everyone? Don't know. It helped me only a little.

Recently, I read the posts 3 Steps to Pinpoint Your Crazy Dedicated Readers' Favorite Hangouts and Be-Narrow Minded: 11 Questions to Turn a Target Market Into a Reader Profile. This was exactly what I needed! For something that's supposed to be important it sure was hard finding information on it.

Is a reader profile really that important? How do you go about creating one?

Comments

Kelly Hashway said…
Ooh, thanks for sharing this info. I'm going to check it out.
Anonymous said…
I haven't thought about a reader profile. I like to write and want to be free to write what I enjoy writing. Do I have to establish a market for what I enjoy writing? I guess so. Especially if I want others to like what I write. This is a tough one for me. Thanks for the info.
Toni @ Duolit said…
Thank you so much for sharing the posts, Auden! I'm so glad you found them useful. If you'd like an even more in-depth look at reader profiles and the whole reader-centered marketing concept, you might want to receive email updates from us. We've got a new free class going on (exclusively for peeps on our list) about just that subject! It does close Thursday, though, so I just wanted to go ahead and let you know about it :-)